Facebook GOTV going on right now

On Facebook today, there's a question asking if you've voted. You can say yes, and share this to your friends' profiles. FB automatically includes your picture and a link for your friends to look up their polling place, get directions, and look over their ballot (all candidates, referenda, etc).

Also for Georgia, the Michelle Nunn campaign has setup a specific Facebook tool to GOTV your friends. Have other campaigns done this?

The Georgia tool is available: http://friendoutthevote.com/

In 2010, Facebook tested their approach to voter engagement, and the results showed a statistically significant positive impact:

On the day of the 2010 Congressional elections, Facebook ran an experiment on behalf of a research team based at the University of California San Diego. At the top of 61 million users' news feeds, it placed a banner ad that said "Today is Election Day," linked to information about polling places, and showed pictures of the user's Facebook friends who had already clicked an "I Voted" widget on the site. For another 600,000 users, it placed the same informational message, but without the information about the user's friends who had voted. And a control group of 600,000 users got no message at all.

Several past studies have failed to show a significant correlation between social media activity and real-world behavior. But this one, published in Nature on Wednesday, showed a clear, if modest, trend. Those shown the social message were not only 2 percent more likely to report that they had voted on Facebook than those shown the informational message. They were also 0.4 percent more likely to actually vote, according to public voter rolls that the researchers pored through after the election.

That may not sound like much. But the thing about online messages is that they can reach huge numbers of people. So look at it this way instead: A single banner message on Facebook directly spurred 60,000 more people to vote in the 2010 election than would have voted otherwise. And research on social contagion effects suggests that another 280,000 people were indirectly influenced to vote by the message.*

- Slate

Michelle Obama said it best: We need to turn out just 50 more voters per precinct on Election Day to help Michelle Nunn win.

Chances are your friends and your family members are those extra voters we need to get to the polls -- and you are the key.

Will you use our brand new "Friend Out The Vote" tool on Facebook to help give some of your friends an extra nudge to vote for Michelle before Tuesday?

Find your key friends and family members who might need an extra reminder to vote for Michelle this Tuesday. Visit www.FriendOutTheVote.com right now!

Our Friend Out the Vote tool is super easy to use. With just a few clicks you can find key friends on your list and remind them to vote for Michelle on Tuesday.

You'll be making crucial voter contacts for Michelle's campaign, and adding that personal touch that no other volunteer can do.
And it will only take a minute or two.

Find those key friends and family members who might need an extra reminder to vote for Michelle this Tuesday. Visit www.FriendOutTheVote.com right now!

You know how Get-Out-the-Vote works. We make calls, knock on doors, and now we take the extra step and Friend-Out-the-Vote too.

Let's make sure there are 50 more voters in every Georgia precinct!

- Catherine Algeri
Digital Director
Nunn for Senate

P.S. Fun Fact: Research has shown that people are more likely to vote when they learn online that their friends have voted. So let's get started! Use our Friend-Out-the-Vote tool right now.