Michelle Nunn's campaign is shinning a light on David Perdue's golden parachutes. The TV spot features people (mainly women) from a small NC town, criticizing Perdue's huge compensation from Pillowtex as the company floundered and 8,000 jobs were lost.
The National Journal has analysis.
research Ace Metrix conducted for National Journal shows just why ads like this work. The data suggest that while the Nunn ad isn't quite as potent as the anti-Romney one, it's grabbing hold of Georgians' attention just as their Senate race starts to heat upHere's the add
[snip]
among just independents (who represent a fairly small sample of the group, Symonds cautioned), the new anti-Perdue ad got the highest scores of any Georgia ad Ace Metrix tested.
Ace Metrix's analysis of the Nunn ad also showed that it did particularly well with women and low-income voters, two groups that the Democrat desperately needs to turn out in November if she is to capture a Republican-leaning Senate seat.--more below--